David Beckham announces name, logo for new MLS team in Miami
At long last, the Miami Major League Soccer team’s name is official.
Say hello to “Club Internacional de Fútbol Miami.”
The club on Wednesday morning unveiled its team crest, an emblem it believes “represents Miami’s international, diverse, inclusive, creative and ambitious spirit.”
“This is such a proud day for myself and for the entire team,” team owner and president of operations David Beckham said in a release. “It’s an honour to announce the new name and crest to our fans — we are taking another important step in establishing our Club and today marks an important moment in the history of Club Internacional de Fútbol Miami.”
Managing owner Jorge Mas added: “Our city and our fans draw their strength from the dreams of a global population that calls Miami home. It is only fitting that our name pays tribute to the inclusiveness that makes us who we are.”
The crest, which also appeared on a front-page ad in Wednesday’s print edition of the Miami Herald, is almost identical to designs posted to the U.S. Trademark and Patent Office last month.
The circular logo is black with pink trim. Two great white herons serve as the focal point, with their pink intertwined legs forming a letter “M.” A pink eclipse rests between the birds, with “Miami” written in pink text above them. At the bottom of the logo is the roman numeral MMXX, which translates to 2020, the year the team is scheduled to begin play. Inter Miami CF will be the shortened version of the team name. A pair of pop-up murals featuring the crest are already on display in Brickell along Southwest Eighth Street and First Avenue and in Wynwood along Northwest 24th Street and Miami Avenue.
“It symbolizes the heritage of our city, the ambition of our people, and the solidarity of our community,” the team wrote in a letter to fans titled “Freedom to Dream” that also ran inside the Herald print edition. “Above all, it marks another step we have taken on the journey to realizing this dream, together. A journey on which we’ve come a long way. A journey which has only just begun.”
In a recorded message sent out on Inter Miami CF’s social media pages, Beckham said he wanted the crest to have a delicate balance between bringing a “South American flavor” to the team’s look and having a “modern twist” that makes it unique to Miami.
“We are a new team,” Beckham said, “but we’re a city with a lot of history, and I think that that’s what we wanted to create with this crest. ... I know we’ve created something that our fans are happy with. I just hope we’ve created something that everybody will be happy with.”
Now, the rest of the journey begins, and there are still many steps left for Beckham and Co. as they prepare to be ready to play by 2020.
At the forefront: the stadium.
This November, voters will decide whether the city should negotiate a no-bid lease with Beckham’s ownership group to build its $1 billion commercial and soccer stadium complex called Miami Freedom Park where the city’s only municipal golf course, Melreese Country Club, is currently located.
Should the referendum pass, Beckham’s group can move forward with its plan, which includes a 25,000-seat stadium, an exterior amphitheater and 23 acres of public soccer fields.
From there, the club needs to begin building its front office and putting a roster of players together. They have already hired Atlanta United vice president Paul McDonough to be their sporting director, which is similar to a general manager. McDonough said in a Q&A with the Miami Herald last month that the immediate goal is to ensure the team’s infrastructure behind the scenes is set. On-the-field aspects of the club — including the hiring of a coach and the assembling of the roster — will likely start taking place in early 2019, about a year before the team is set to make its debut.
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